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  • Want to Maximize Holiday Sales? Define 3 Key Audiences Now
    by Mike Rowan on September 13, 2019 at 4:39 pm

    Holiday shoppers spent more money on online purchases last year than ever before — a whopping $126 billion from Nov. 1 through Dec. 31. That was a 16.5 percent increase from the previous year. If the steady upward trajectory of online holiday spending is any indication, 2019 promises to be another record year. Is your business ready to claim its piece of the massive holiday pie? […]

  • Is Your E-Commerce Platform Ready for the Next Disruption?
    by Suman Sarkar on September 12, 2019 at 5:35 pm

    Disruption drives business failure and success. Most people think technology drives disruption, but technology merely enables disruption — changing customer needs cause it. This is especially obvious in e-commerce. Amazon’s rapid growth and increased customer base got retailers worried. Leaders thought expanding their online presence would bring growth back — but they were wrong. […]

  • Zoho Is Starting to Look Like a Utility
    by Denis Pombriant on September 12, 2019 at 12:00 pm

    It has been my belief for several years that our industry is trending toward the formation of an information utility. I draw this conclusion carefully based on my understanding of how markets develop and commoditize. I consider the beginning of the modern IT era as the early 1970s. You can graph a rising line of performance and a declining one for price — essentially Moore’s Law. […]

  • California Applies Brakes to Galloping Gig Economy
    by Richard Adhikari on September 12, 2019 at 10:23 am

    California Assembly Bill 5, which would require many businesses to hire workers as employees rather than independent contractors — and reclassify their existing workforces accordingly — has passed its second reading. The State Assembly will vote on amendments in a third reading and then send it to Governor Gavin Newsom, who has indicated he will sign it into law. […]

  • 50 AGs Gun for Google in Antitrust Offensive
    by Richard Adhikari on September 11, 2019 at 5:55 pm

    The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600 million data center, and California, where Google has its headquarters. […]

  • New Insightly Marketing Platform Modernizes Legacy CRM
    by Jack M. Germain on September 10, 2019 at 6:19 pm

    Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and challenges in customer relationship management marketing. […]

  • Shifting Cable-TV Landscape Demands New Strategies for Survival
    by Jeff Kagan on September 10, 2019 at 5:26 pm

    X1 is a Comcast-branded pay-TV service that gives users more control over their television experience. The service recently gained new features that cater to businesses. For example, one of the new features allows the use of the system at bars, restaurants and health clubs that have many TV sets. The user can control all of the sets with a single remote control. […]

  • Rethinking the User Interface for Consumer Voice Tech
    by Dina Abdelrazik on September 9, 2019 at 12:00 pm

    Voice can provide a simple, compelling user experience, but the path to adding voice controls to any product, service or application is complex. As dominant tech players continue to develop voice-enabled interfaces and assistants, product designers, developers and manufacturers will be forced to rethink the user experience. For many future homes, voice control will be the primary user interface. […]

  • Big Data’s Seismic Effect on the Broadcasting Industry
    by Gio Punzo on September 5, 2019 at 4:13 pm

    Digital transformation has left hardly any industry unshaken. In broadcasting, it’s safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: 69 percent of consumers use some type of streaming service. […]

  • Samsung May Have New Foldable Phone in Wings
    by John P. Mello Jr. on September 4, 2019 at 5:33 pm

    Samsung’s first-generation foldable phone isn’t expected until later this month, but reports of a second-generation device to be released in early 2020 already have started appearing online. The next-generation model is rumored to be a luxury phone that folds into a square. Already dubbed the “Galaxy Fold 2” in some reports — it will have a clamshell design. […]

Practical Ecommerce Insights for Online Merchants

  • SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones
    by Jill Kocher Brown on September 13, 2019 at 1:45 pm

    Ecommerce sites often create duplicate content, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate content from search-engine indexes — and eight to avoid. The post SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones appeared first on Practical Ecommerce. […]

  • Certified B Corporations Gain Ground in a Changing Business Environment
    by Marcia Kaplan on September 12, 2019 at 7:07 pm

    Certified B Corporations are for-profit companies that have been evaluated by B Lab using rigorous social benefit criteria. The certification is becoming a competitive advantage as consumers, employees, and investors seek out companies that look beyond profits in how they conduct business. The post Certified B Corporations Gain Ground in a Changing Business Environment appeared first on Practical Ecommerce. […]

  • Amazon Retail Arbitrage as a Closeout Strategy
    by Armando Roggio on September 12, 2019 at 1:24 pm

    Retail arbitrage is a booming business. Some practitioners are making six-figure incomes buying low-priced or clearance items and reselling them on Amazon. Mimicking or encouraging the practice could help retail merchants manage closeouts. The post Amazon Retail Arbitrage as a Closeout Strategy appeared first on Practical Ecommerce. […]

  • SEO: Catchall Redirects Are a Bad Practice
    by Hamlet Batista on September 11, 2019 at 1:33 pm

    At first glance a catchall redirect page seems like a good solution. Instead of fixing thousands or tens of thousands of redirect errors, set up a simple catchall rule and send all users (and bots) to a single page. But it’s a bad idea. The post SEO: Catchall Redirects Are a Bad Practice appeared first on Practical Ecommerce. […]

  • The evolution of my customer service team
    by Peter Keller on September 10, 2019 at 7:29 pm

    I love the book “Delivering Happiness” by Tony Hsieh, founder of Zappos. It is mainly about the culture of customer service that Zappos became famous for. One of the throwaway anecdotes … The post The evolution of my customer service team appeared first on Practical Ecommerce. […]