SMBs Enjoy Online Surge on Small Business Saturday

While many retailers mull the takeaway from this year’s Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year growth and setting a new sales record for the day, according to Adobe Analytics. Small Business Saturday originally was meant to encourage shoppers to support their communities’ local brick-and-mortar stores.



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