The Brand Is The Word: The 3 Commandments Of Branding Niche Products In 2020

There are now more niche markets than ever. If you own a commerce or e-commerce brand, you’ve probably been told to appeal to a mass audience, right? This advice no longer rings true. Instead, it’s more profitable to sell niche products and specialize in one specific audience. But if you’re selling niche products, it’s important you create a powerful brand and brand your products effectively. This separates your product from competitors and your customers will develop brand loyalty faster. If you’re developing a new branding strategy for 2020, you’ll want to include some core branding components. Here are the 3



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