Want to Maximize Holiday Sales? Define 3 Key Audiences Now

Holiday shoppers spent more money on online purchases last year than ever before — a whopping $126 billion from Nov. 1 through Dec. 31. That was a 16.5 percent increase from the previous year. If the steady upward trajectory of online holiday spending is any indication, 2019 promises to be another record year. Is your business ready to claim its piece of the massive holiday pie? You can make a number of proactive moves to prep for the season, from optimizing your website for mobile to streamlining your checkout process.



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