Making It in Multichannel E-Commerce

Contemporary e-commerce means selling through a variety of channels beyond traditional company-owned websites — including a plethora of social media, mobile and other platforms. Multichannel selling quickly has become the norm, and consumers increasingly expect to be able to shop wherever they happen to be in the digital world. “Today, retailers have countless options of channels to choose from,” said Marcel Hollerbach, CMO of Productsup. The ultimate goal of multichannel e-commerce is to sell more products.



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